<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://www.brandedassets.ca/p/sephora-takes-pole-position-with</loc><news:news><news:publication><news:name>Branded Assets by Kate Bouchard</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-04-27T18:44:28+00:00</news:publication_date><news:title>Sephora Takes Pole Position with F1 and the $10B Rise of Quince</news:title></news:news></url></urlset>