Emma Grede Doesn’t Pack Lunches, AI Ad Proof, and the Return to Cinemas
Emma Grede says she spends just three focused hours with her kids on weekends and the internet had thoughts.
In this Rich Girl Rundown episode, Kate Bouchard and Ada Slivinski talk about Emma Grede’s new book, unpack the double standards around motherhood and ambition, and why Emma’s “high impact core memory mom” philosophy sparked such intense debate online.
Then, the conversation shifts to AI and advertising. Why are brands pre-emptively showing behind-the-scenes footage to prove their campaigns were made by humans? From Apple to LEGO to Aerie, brands are now defensively “showing receipts” as audiences become increasingly skeptical of what’s real online. Plus, Kate shares a wild rabbit hole involving a potentially fake AI-generated Toronto fashion boutique.
Finally, the ladies dive into the numbers signalling a shift back to movie theatres. From Wuthering Heights and The Devil Wears Prada 2 to Margot Robbie’s fashion-fuelled press tours and the growing desire for offline experiences, are cinemas seeing pre-COVID levels and growing revenue figures?
Plus:
The rise of human-first marketing in the AI era
Wealthsimple’s next moves and the future of trading culture
KOHO getting into crypto trading
The latest drama surrounding Lululemon, Chip Wilson, and leadership at the company with the announcement of a new CEO
This episode is part business analysis, part cultural commentary, and part rich girl group chat. Listen now!
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