Etsy is Anti-Jeff Bezos, Levi's Viral World Cup Win, & Polaroid Hits the Streets in NYC
Has hating on billionaires become one of the smartest marketing strategies of the moment?
In this Rich Girl Rundown episode segment, Kate and Ada unpack Etsy’s bold “Shop Non-Billionaire Jeffs” campaign and debate whether brands are successfully tapping into growing anti-billionaire sentiment or simply capitalizing on Amazon’s success. Is this the future of challenger-brand marketing, or does it say more about today’s consumers than the brands themselves?
They also break down one of the smartest marketing moments of the World Cup, as Levi’s turned FIFA’s attempt to hide its logo into a viral social media campaign that generated even more attention than traditional sponsorship.
Plus, they gossip what Justin Trudeau’s relationship with Katy Perry says about legacy, leadership, and the growing overlap between celebrity and politics.
In this episode:
Why Etsy’s anti-Amazon campaign is sparking debate
Is anti-billionaire branding a smart strategy or a risky one?
How Levi’s turned a logo cover-up into a viral marketing win
Gillette’s response to the FIFA rules and whether it was as effective
Why creative, quick thinking often beats sponsorship dollars
The difference between creating ads and creating cultural moments
Justin Trudeau, Katy Perry, and the politics of public image
Immigration trends in Canada and their potential impact
Polaroid’s analog, out-of-home, anti-AI campaign hits New York streets
Kate and Ada’s Rich Girl takes on what today’s brands are getting right
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