From Home Swaps to Netflix Houses: The Experience Economy PLUS Frida’s Recent Firestorm
And what does it really mean to be “rich” in 2026?
In this episode of Rich Girl Rundown, Kate Bouchard and Ada Slivinski break down the biggest stories shaping business, brand, and culture right now—from a $125M funding round to a marketing controversy that refuses to stay in the past.
They cover:
Kindred’s $125M raise and the rise of home swapping as consumers shift from ownership to access
Frida’s resurfaced marketing controversy and what it reveals about brand longevity, cultural shifts, and crisis response
The rise of experiential retail — from Aritzia’s massive new Vancouver flagship to Netflix’s move into real-world “Netflix House” experiences
Why brands are investing in IRL experiences as digital fatigue hits a tipping point
Plus, in the “brands we’re watching” segment:
The risks and rise of prediction markets like Polymarket
And why MrBeast entering financial services might signal a much bigger shift
This episode explores the intersection of consumer behaviour, brand strategy, and cultural power—and what it all means for the future of business.
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