Sephora Takes Pole Position with F1 and the $10B Rise of Quince
PLUS: Is Nike Trolling the Manosphere?
In this week’s Rich Girl Rundown, Ada and I are back breaking down the brand moves, cultural shifts, and billion-dollar strategies shaping what’s next.
First, Sephora enters Formula 1 through a partnership with F1 Academy, and it’s not just about beauty. With women now making up a growing share of the F1 fanbase, this move signals a much bigger shift in where brands are finding relevance, influence, and future growth.
Then, Nike teams up with Louis Theroux to promote Air Max, just days before his “Manosphere” documentary drops on Netflix. We unpack whether Nike is trolling internet masculinity culture… or mastering attention in real time.
And finally, Quince quietly builds a $10+ billion brand by rethinking luxury altogether. With a manufacturer-to-consumer model, “luxury for less” positioning, and lawsuits from legacy brands piling up, we get into what their rise says about consumer behaviour, brand value, and the future of fashion.
Plus, we get into:
The “Netflix effect” and how entertainment is reshaping entire industries
Why masculinity has become a branding battleground
The psychology behind scarcity, dupes, and Gen Z spending habits
And the subtle shift from brand obsession → value obsession
This episode is a fun one all about brands that know exactly where culture is going next.
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