Most founders don’t think about intellectual property until it’s already a problem.
Maybe someone copied your product. Maybe you received a cease and desist letter. Maybe you’re fundraising and realize your defensibility is thinner than you thought.
In this episode of Branded Assets, I break down the world of intellectual property in plain language, sharing real lessons from building Loba and navigating patents, trademarks, filings, lawyers, timelines, and the realities of enforcement.
You’ll learn:
The difference between utility patents, design patents, and provisional patents
What “patent pending” actually means
How trademarks work and why many names can’t be protected
Why patents and trademarks don’t automatically stop competitors from copying you
The real cost, timelines, and challenges of protecting IP
How intellectual property impacts fundraising, valuation, and credibility
Common mistakes founders make when approaching patents and trademarks
What every entrepreneur should understand before investing in IP
I also share the behind-the-scenes story of Loba’s patent and trademark journey, including the surprising reality that some trademark registrations took nearly five years to complete.
Whether you’re building a startup, launching a product, creating a brand, or simply curious about how intellectual property works, this episode offers a practical founder-focused introduction to patents, trademarks, and protection strategy.
Know an entrepreneur, creator, or business owner who should understand the basics of IP? Forward them this episode. It could save them significant time, money, and headaches down the road.
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