When you’re raising capital, visibility isn’t vanity — it’s leverage.
When I was raising for Loba, I kept hearing the same thing: “You’re everywhere.”
But behind that perception wasn’t a big budget, it was a strategic (and relentless) push for visibility.
In this episode, I sit down with PR strategist Sarah Mawji of Venture Strategies to unpack what actually goes into building that kind of momentum during a fundraise.
Using Loba as a case study, we break down:
The PR and media strategies that helped build credibility without a big spend
How to use earned media to get in front of the right investors
Why smaller publications can sometimes drive more results than major headlines
And what founders should be doing before they start raising
But this conversation goes beyond strategy.
I also share the side of fundraising that rarely gets talked about:
Taking investor meetings while postpartum and running on adrenaline
The pressure to constantly be “on” — pitching, posting, showing up
Being told to get out there and network… while navigating inappropriate behaviour from male investors and wasted meetings
And the reality that you can be “everywhere”, and still not close the round
We talk about burnout, visibility fatigue, and the mental toll of building in public, alongside the unexpected upside: confidence, clarity, and growth.
This is a candid, unfiltered look at what it really takes to build visibility as a founder, especially when the playing field isn’t even.
If you’re preparing for a raise, in the middle of one, or reflecting on the process, this episode will give you both the strategy and the reality check.
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LINKS:
Join the Branded Assets community on Instagram
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Connect with Sarah Mawji / Venture Strategies on LinkedIn and Instagram.